Off Topic – Insight into GEICO Insurance Email Marketing Campaign

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By Robert Voss

Recently, I noticed that GEICO Insurance was getting aggressive with their email marketing campaign. I don’t know why? No one wants to receive unwanted emails from the same company. Plus, I am not a customer or policyholder. So I decided to conduct some research into this matter.

Here is the break down of emails that I have received on:

  • May 7, 2020
  • May 12, 2020
  • May 13, 2020 (2)
  • June 12, 2020 (2)
  • June 13, 2020 (2)
  • June 14, 2020 (2)
  • June 15, 2020
  • June 16, 2020
  • and keeps going

I noticed, receiving two different emails on the same day for a GEICO advertisement. Wow, I must be very special. Some emails were even sent 10 minutes apart during daytime hours.

These emails that were sent to me were from senders name listed as GEICO Vehicle Insurance, GEICO Car Insurance, GEICO Auto Insurance, GEICO Insurance Offer, and GEICO. There maybe other sender names are out there too. Most people would think these are official emails from GEICO, but they are not.

During this time, from May 2020 – June 2020, I received a total of 11 email advertisements from GEICO. These emails were not sent directly by GEICO Insurance, but from various third party marketing companies. Here are the different email addresses that were sending emails to me from kale@rediscoverykale.com , territory@trendterritory.com , arrow@arrowcrossing.com , cried@emmacries.com , ulti@discovertultimate.com , box@telegord.com , finder@topbrandfinder.com , email@noelind.net , betterpet@healthpetlab.com, ladle@landlettuce.com, and kishotent@wheelchainst.com . Most of these emails do not have a valid website.

Each time an email was sent there were various email subject lines that read:

  • “Hi there (Name), We’re got the quote you’re been looking for”
    • “Customize your auto policy to fit your needs … in all states”
  • “GEICO – Save on a new car insurance policy”
  • “GEICO: 15 minutes could save you 15% or more on car insurance”
  • “(Name), GEICO Auto Insurance: Get your quote and see if you could save…”
  • “(Name), check to see if you qualify for better car insurance…”
  • “(Name), find out if GEICO could help you save on car insurance…”
  • “(Name), GEICO Auto Insurance: Get your quote and see if you could save”
  • “(Name), New auto insurance rates may be available.”
  • ” (Name), GEICO Mobile is the number 1 car insurance app”
  • “Switch to GEICO. It’s a win-win.”

The overall feel was most of the email subject line included the individual’s name. This makes it look more personalized toward the individual. It is unknown if GEICO came up with the subject line to entice potential customers to buy insurance.

Along with each GEICO email is an actual advertisement. These emails all had either a graphic or a photo with copy along with a company disclaimer on the footer. All the advertisements have a web link to geico.com.

Are you wondering now how they got your personal or company email address? There are several sources on how they may have gotten your email address. You have given it out at a GEICO promotion event at either a festival or show. Your name was on a data list from being former customer, on a list from other companies, and the list keeps going. There is no way to pin point the source.

Finally, if your interested in getting your email address off of the GEICO’s marketing communications list then please go directly to www.geico.com/contact-us/email/ and fill out the “Opt out of marketing communications. Then click on the Opt out Options – Emails. Then type your email address into the email address box then click submit. The next page you’ll receive is [Thank You!, (your email address) will now be unsubscribed. Should your insurance needs change in the future, please visit us at geico.com.] It is unknown how long one’s email address will be off the list. If it happens again then do the same process. Good Luck.

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